product brand

Why Brand Identity and Brand Image Matter´┐╝

Brand identity is what you see and perceive of a brand and it is different than brand image. Brand Identity is about the intent a company chooses its name, designs its logo, uses colors, shapes, and its visual elements in its marketing materials and products. Brand identity is also about how the company crafts the language, …

Why Brand Identity and Brand Image Matter´┐╝ Read More »