A social media manager is someone who’s responsible for creating and executing a comprehensive social media strategy.
But it’s not all fun and games! A social media manager also analyzes data to evaluate the effectiveness of your social media campaigns.
A social media manager plays a critical role in building and maintaining your organization’s online presence.
Social media managers have a lot of responsibility, because they’re driving an incredibly important marketing channel. Many customers use social media to research purchases, and discover new brands. For online-only businesses, social media can be their only way of getting to know a brand! That’s why social media isn’t internship territory anymore.